What do we do?
IT'S THE QUESTION WE GET ASKED THE MOST.
We research, we write, we draw, we design, we paint, we photograph, we sculpt, we program, we talk, we argue, we collaborate, we pitch, we imagine.
Rotomation is one of the main digital visual effects design studios in MIDDLE EAST. Its activity spans the film industry, advertising, television programs and music videos.
Its ambition is not only to push the limits of animation and photorealism, but also to inject a narrative as well as artistic values into these new fields, that will “bring magic”
to the singular vision of a director, and then to the public.
Mac Guff’s mastery and development of “proprietary” software tools in constant communication with graphic artists make it possible to meet and structure the most demanding
and innovative of visual requirements. And sometimes, to initiate them.
The creative approach lies at the heart of all of our projects:
Each film requires a concept, an idea or a story to be developed and transcribed
into concrete imagery, be it subtle or oneiric. And each time, this birth
requires the combination of an artistic intention and its technical and logical dimension.
Our tools and know-how are there to empower the imagination and maintain a constant energy,
a creative potential that enable the desire for innovation to express itself and create novel visual experiences today.
What do we make?
FILM. Film titles. Commercials. Interactive spaces. Television. Live action. Broadcast design. Visual Effects.
Virtual destinations. Experience Design. Graphics. Branding. The list goes on.
Regardless of the project, though, we always want to tell a story. Simple or complicated, it doesn't matter. Whether
it be a main title or a journey through an immersive architectural environment, complete with audio,
video, giant puppets and acrobats - the story needs to be compelling and relevant. And however we need to tell it, we will.
Above all, we approach our work as an opportunity to be innovative and always strive to create something that's never been done before. This is what excites us, what makes us tick.
SO IN A WAY, THAT IS REALLY WHAT WE DO.,,